OPTIMIZE YOUR GOLF REVENUE BY GETTING OUT OF YOUR OWN WAY

OPTIMIZE YOUR GOLF REVENUE BY GETTING OUT OF YOUR OWN WAY

One of the things I often see is golf professionals, golf facility general managers and
golf course owners is they are over qualified for their own good. Let me explain. Most golf professionals, golf facility general managers and golf course owners have been in, or around, the industry for a very long time. They have seen the way things are done in other golf facilities and especially in the golf properties they aim to emulate, but in the end, they end up just copying everything including the mistakes.

The challenge with this way of growing a golf facility is most golf properties, golf
professionals, golf facility general managers and golf course owners are basically doing the same thing, the same way. If you analyze (as we do at MMC® www.golfmmc.com ) golf properties throughout the world you will uncover most golf properties are doing about 80% of the same things, the same ways, as that of the rest of the golf properties in the world. The only difference is normally the skill set of the golf professional, golf facility general manager and/or golf course owner who is running the operation and their proficiency in a given field.

In most cases the challenge is coming up with fresh ideas like putting together a golf
package or golf membership that is more attractive than that of the past, or finding a better way of delivering your message to the community, or engaging the community in a way that makes them want to get involved with the golf facility.

Driving in new traffic is about getting the golfers to see the value of the golf membership or golf package. Are you building the perceived value of your golf product and golf services or are you diminishing the value of your golf product and golf services? Maybe you have enormous value to offer but are not delivering the message properly. Maybe you have tons of traffic but are lacking the professional sales skills to lock up the relationships.

Sometimes it’s best just to get out of your own way and call in a fresh new set of eyes to
take a look at things; have someone look at things from the golfer’s perspective and not your perspective.

Albert Einstein has been quoted numerous times saying “the definition of insanity is doing the same things over and over expecting a different result”.

For more free tips on growing the game, your golf facility and your golf career visit us @ www.golfmmc.com or call 904-448-5727.

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